
About
Brain Endeavor LLC was formed from our passion to create great software and provide quality service. Pragmatism and simplicity are the guiding principles. Technology should empower the individual to be more effective.
Software should be:
- simple: Not more complex than reality.
- useful: Solve real problems.
- organic: Growing and evolving as you and your business does.
- paramount: Vital to your daily processes and aligned with your culture.
Services should be:
- customer focused: Driven by customer requirements.
- engaged: Understanding the whole organization from a holistic perspective.
- fair: Integrity and trust are vital to success.
Brain Endeavor LLC is committed to these beliefs in everything we do.

Blog
I <3 my new mobile
12-May-08 23:57
No, it's not the iPhone, but I still love it. In fact, we purchased our latest phones because we're waiting for the 3G iPhone rumored to be released in the June/July timeframe. They were supposed to be temporary "good enough" phones, but having used my phone for about a month, the next-gen iPhone is going to have to be pretty darn good to make me switch.
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Waterfall still lives
20-Feb-08 12:20
Despite widely regarded as obsolete and at best, inaccurate, the waterfall model of software engineering still persists. I believe this is true because the waterfall model is the best for management; the only problem is that it's probably the worst for building useful software.
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